How to get U.S. Market Ready

A new book by Steve Raye

It’s time to get in the game! Learn the secrets of success for breaking into the U.S. market.

Register and receive a free chapter from the book!

with 13 practical ideas for cracking the U.S. Market including pricing, market selection, route-to-market options and more.

Reviews are in

Lloyd Stephens, GM International, Pinnacle Drinks (Woolworth’s Group, Australia)


This book is a must-read for any wine or spirit company seeking to enter or expand their business in the USA . Steve Raye has unparalleled market experience coupled with a deep and practical understanding to help export producers enter and grow in the U.S. market. 

Paul Mabray, Digital Wine Marketing Guru


Steve Raye has always been a thought leader in the wine industry. His intellectual curiosity continues to push him to explore new ways to sell and market in the US while his decades of experience allow him to ground his strategies and tactics in proven formulas to achieve success. I highly recommend reading Steve’s book if you have any thoughts of entering the US market. 

Deborah Parker Wong, DWSET. Journalist, Educator, Author, Wine Editor and Consultant


"Steve Raye's new book "How To Get U.S. Market-Ready" is one savvy read. His book is a treasure trove of best practices and pragmatic, no-nonsense guidance that condenses years of consulting experience between two covers.

Maddalena Pasqua di Bisceglie, doyenne of Musella Winery, Famiglie dell'Amarone d'Arte


Steve's counsel has been a wonderful asset for Musella in the U.S, both as an importer and marketer.  I recommend that every export brand with plans for the U.S. read his book and learn from the wealth of his practical advice.

Dr. Damien Wilson, Hamel Chair of Wine Business, Sonoma State University


As an exhaustive guide for entering the U.S. Wine market, international wine producers who aren’t reading this book can start looking for another career.

John Beaudette, CEO, MHW Ltd.


For new players entering the U.S. beverage alcohol space, this book will save you countless hours…and money. It really simplifies the process of navigating this industry and increasing your chances of success.

Enter the fray!

 Get the Kindle Edition of "How to Get U.S. Market-Ready" on Amazon now. 



 Connect via social media and get tips, tools and advice on the things you Must Do, Should Do and Could Do to prepare for U.S. market entry.

Follow me!

Let’s talk!

Scroll down to connect with Steve directly via email or phone.

Ring ring!

The Author: Steve Raye


     Steve Raye is the author of the new book “How to Get U.S. Market-Ready.” It is a strategic toolkit to help export wine and spirit brands break into the U.S. market. He is also President of Bevology, Inc. a consulting company which works with individual brands and regional promotional boards to develop strategies for the American market. Steve is also Managing Partner at Bevology Imports, a boutique wine and spirit import company.

     With over 30 years of industry experience beginning with Diageo predecessor Heublein/Palace brands, Steve is an inspiring and engaging speaker and has presented at Vinitaly, Vinexpo NY and Bordeaux and the London Wine Fair and many other international trade fairs and conferences. He also lectures at Bologna Business School and Cornell University on the issues affecting the U.S. wine and spirits market. 



Let’s Talk!  

Everybody’s situation is unique, so let’s start the conversation to help you plan for entry into the American market. Fill out the form below, or, if you’d rather do it the old-fashioned way, just give me a call at +1 860-269-4777. The first call is free, the information could be priceless.

Bevology Inc.

25 Litchfield Drive, Simsbury, Connecticut 06070, United States

+1 860-269-4777 (office)
+1 860-833-6272 (mobile)

Send Message


Privacy policy

Privacy policy available soon